Pandiscio Co.Pandiscio Co.

Neue Galerie

Neue Galerie

Not too too too…

For branding a collection that includes canonical modern masterworks of graphic design in its unique assemblage of Austrian and German art, almost anything would be too much. Instead, almost nothing: an authoritative but understated approach that lets the art speak for itself, an impactful but minimal logotype in a custom typeface (called, naturally, Neue). Thus a strong and serious identity was quickly established for this new classic of New York culture.

With a background in cosmetics and fashion, the gallery's patron has a keen understanding for the impact of even small-scale identity and collateral elements: an unusually comprehensive and ongoing partnership between Pandiscio Co. and the gallery addresses information graphics, signage, catalog templates, and more.

Neue Galerie

1048 5th Avenue, NYC