Each Pandiscio project exists in its own elaborate aesthetic and social universe.
— Alix Browne, The New York Times
Architecture, for example, is the greatest art: it shapes our lives and builds our dreams. But it’s also the slowest. Buildings take time to make. And in a world where the business of development and design requires us to think fast and act faster, we have to find better ways to show and tell, (and sell), projects before they’re even built. And architecture, which combines property with possibility, is always at the intersection of art and commerce. So while a lot of what makes any building distinctive, (from square footage to total height), can be objectively measured, so much of what really counts is beyond calculation: the movement of a moment, the dance of light and shade, the alchemy of materials and proportions, the convergence of history and technology, all that creates a sense of place.
So it’s not just about drawings and renderings, but about stories and feelings; it’s not just about knowing a price, but about understanding the value added by everything that’s priceless. That’s where we come in. Through innovative and interactive graphic and media tools, limited-edition publications, custom-crafted objects, environmental installations, and more. Pandiscio Co. creatively partners with developers and designers to, together, communicate a vision and sustain a project’s identity once it’s been realized. As a boutique design agency that specializes in brand creation and design, we’ve been entrusted by artists, photographers, filmmakers, musicians, curators, entrepreneurs, hoteliers, developers, and other visionaries to create the essential proof of concept that catalyzes their projects, and all the everyday miracles that happen next.
Right now, we have a special interest in real estate development and design, which drives so much of the life of New York City, our hometown. Buildings bring us to life, and bring us home. And to bring buildings to life, especially, you have to build belief. That’s what we do.